market for mattresses is primarily a replacement business, with consumers replacing old mattresses with newer ones. A number of forces and messages are converging on the consumer to reduce the time of the replacement cycle and to increase the price of the replacement. Innerspring mattresses have been the standard, but the industry is turning toward new materials and technologies such as foam, gel, and air chambers. These new mattress technologies are important, but what's also new is how companies have begun marketing - promoting the benefits of sleep rather than the mattress components. Noting that people spend one-third of their lives in bed, mattress company messages are using research on sleep, sleep deprivation, and consumer attitudes to incorporate mattresses into the refuge and sanctuary that consumers' bedrooms have become
Source link: http://www.newsobserver.com/1566/story/797912.html
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